AOTA-SOCIAL-MEDIA-ETHICS — AOTA Advisory: Social Media and Professional Boundaries
What does AOTA-SOCIAL-MEDIA-ETHICS say?
Social media use by OT practitioners creates unique ethical challenges. Key considerations: (1) Posting client information, photos, or videos — even with faces obscured — may violate confidentiality if identifying details (setting, condition, equipment) are visible. (2) Written consent for social media posts is separate from general treatment consent and must specifically describe how content will be used. (3) "Friending" or following clients on personal social media creates dual relationships that may compromise professional boundaries. (4) Professional social media accounts should clearly distinguish personal opinions from evidence-based clinical recommendations. (5) Endorsing products or services requires disclosure of financial relationships or sponsorships. (6) Providing specific clinical advice via social media may establish a therapeutic relationship with associated obligations. (7) Negative posts about employers, colleagues, or workplaces may violate professional conduct standards. (8) Review of social media policies of employers and licensing boards is essential. (9) Content posted during school or entry-level practice that reflects poorly on the profession may have consequences. Related 2025 Code elements: Standards of Conduct (Communication), Core Values (Truth, Prudence), Principles (Veracity, Fidelity).
Official source: read the full text in the AOTA Occupational Therapy Code of Ethics (2025) (official document).